Once China’s largest iron and steel manufacturing plant, Chongqing Iron and Steel Factory has been reimagined as a mixed-use precinct called ‘Boomtown’. With a logo that features a visionary spark at its core, and a sub-brand identity for the Chongqing Museum of Industry that was developed including a mascot who stands as a steel warrior honouring the factory workers who protected the site during wartime.

M-Place is a retrofit of a central corporate tenant building in the heart of Shanghai, designed to activate the workplace and inspire a young, tech-focused audience. The food and beverage podium at the base plays a crucial role in enhancing the employee experience, offering a lively and festive atmosphere as a reprieve for workers.

Columbia Circle revitalises a historic gem in Shanghai’s old French Concession area. This 1920s beauty, dormant for over 20 years, has been transformed into a vibrant hub for media, events, culinary experiences and social gatherings. The project outcomes include brand storytelling, graphics, wayfinding, event posters, collateral, and hoarding, creating a cohesive and engaging environment for Shanghai’s dynamic community.

DWR Specialists sought a modern identity for their Cambridge veterinary referral centre to better connect emotionally with pet-owner clients. The new insignia, inspired by historical regal seals, has been modernised to convey trust, excellence and care. The art direction and pink details reflect the attention and compassion that define this prestigious centre of excellence.

As part of the new terminal redevelopment, Melbourne Airport aimed to redefine the future traveller experience. The final deliverable was a holistic ‘future traveller experience’ journey map, highlighting key future state experiences and considering environmental implications. The project involved the visual design of an engaging and comprehensive journey map and a employee handbook to communicate the vision effectively.

With You Midwifery community strategy a delivery of ‘WithYou Talks’ - a series of intimate gatherings tailored for those traversing the transformative path towards motherhood or contemplating taking that monumental step. Hosted by With You Midwifery and a collective of knowledgeable specialists, together they provide a safe space for individuals to connect, share, and thrive.

The project aimed to address the underrepresentation of female-owned creative businesses and provide insights and guidance for aspiring female entrepreneurs navigating the complexities of womanhood, designerhood, and motherhood. The challenge was to capture the diverse experiences and perspectives of these women in a meaningful and engaging format.

In an increasingly fast-paced and digitally driven world, the design industry often priorities efficiency and aesthetics over human connection and emotional resonance. The challenge was to shift the paradigm, encouraging designers to embrace feeling- and connection-based practices that enrich both their work and the communities they serve.

Nestled at the heart of Sydney’s iconic waterfront, Circular Quay stands as a symbol of both tradition and transformation. Charged with the mission to reimagine this cultural hub for visitors & customers, I led a co-design journey to forge a vibrant, unforgettable destination based on community aspirations — that pays homage to its heritage while embracing the future.

Nestled within the heart of Ballarat’s CBD lies Lydiard Street—a thoroughfare steeped in history and architectural splendor. Yet, beneath its Victorian facades, there lies a yearning for something more — a signature arrival experience that encapsulates the very essence of this vibrant city.

The street that the Ballarat community helped shape — Bridge Street — a thoroughfare steeped in history and ripe with untapped potential. Tasked with revitalising this iconic corridor, the Bridge Street project embarked on a journey of collaboration, creativity, and community engagement.

In the tapestry of Australian suburbs, there are few as rich in history and spirit as Campbelltown. From its humble beginnings as a settlement to its current status as the beating heart of the Macarthur Region, every cobblestone of this vibrant city tells a story—a tale of self-determination, opportunity, and the enduring power of community.

With a visionary developer at its helm and a prime location that commands attention, the Collingwood Collective site stands poised to redefine the very essence of modern living. But as the world grapples with the aftermath of COVID-19, new challenges and opportunities emerge, demanding a fresh approach to community building—one that is not only commercially astute but socially beneficial as well.

In the heart of Jakarta, where the pulse of the city meets the rhythm of tradition, stands The St. Regis — a beacon of luxury, elegance and unparalleled hospitality. With a legacy steeped in excellence and a commitment to embracing Indonesia’s rich cultural tapestry, The St. Regis Jakarta looked to be positioned as more than just a hotel.

Working with ownership, APAC brand and the local property team – we immersed ourselves in the cities unique culture, craft, cuisine and natural surroundings to deliver a positioning idea that defined and translated the hotel and destination experience with the expectations of guests and the global positioning and key experience design for the Ritz Carlton Fukuoka.

Through qualitative analysis, including interviews and trend research, we prioritised personalisation, ensuring every interaction resonates. The user journey map and experience masterplan guides design decisions for both internal staff decisions and external design consultants, from new terminals to staff training, enhancing experiences for all of Melbourne Airport’s travellers.