THE FEELING DESIGNER
IDENTITY, ENVIRONMENT & EXPERIENCE DESIGN
IDENTITY, ENVIRONMENT & EXPERIENCE DESIGN
CO-DESIGN
DESIGN THINKING
IDENTITY & NARRATIVE
JESSICA WATSON IS An independent STRATEGIC DESIGNER BRINGING MORE FEELING TO PEOPLE & PLACES.
She is available for hire.
Jessica Watson is a Melbourne/Naarm based strategic designer who facilitates design processes that put people at the centre.
Her approach addresses the user and audience aspects of brand, environment and experience design projects. Her work brings a unique identity, positioning and audience engagement strategies centred on social inclusion.
She uses a methodology of co-design, design thinking, narrative theory and participatory methods to design for emotional connection, empathy, life-centred and inclusive experiences.
Her leadership unites multidisciplinary design teams around a common vision, and puts the user experience at the centre of any design project.
Jessica Watson is The Feeling Designer.
STRATEGIC SERVICES
With a deep understanding of user needs and a commitment to creating impactful outcomes, Jessica collaboratively integrates identity, environment and experience strategies to achieve your vision.
IDENTITY
BRAND AUDITS & CONSULTATIONS
BRANDING & IDENTITY DESIGN
MARKETING COLLATERAL DESIGN
BRAND GUIDELINES & STRATEGY
ENVIRONMENT
SENSE OF PLACE STRATEGY
SIGNAGE & WAYFINDING
NARRATIVE CONCEPT DEVELOPMENT
INTERACTIVE & EXPERIENTIAL INSTALLATIONS
EXPERIENCE
EXPERIENCE AUDIT & CONSULTATION
USER JOURNEY MAPPING
CUSTOMER EXPERIENCE OPTIMISATION
PROTOTYPING & USER TESTING
FROM THE journal
GET IN TOUCH
If you’re interested in collaborating or learning more about my services, please reach out. I look forward to hearing from you.
Unlock the power of co-design to embrace Aboriginal cultures in placemaking. By fostering cross-cultural relationships, we pave the way for inclusive, equitable built environments that honour diverse perspectives.