THE FEELING DESIGNER

IDENTITY, ENVIRONMENT & EXPERIENCE DESIGN

IDENTITY, ENVIRONMENT & EXPERIENCE DESIGN

CO-DESIGN

DESIGN THINKING

IDENTITY & NARRATIVE


JESSICA WATSON IS An independent STRATEGIC DESIGNER BRINGING MORE FEELING TO PEOPLE & PLACES.

She is available for hire.

Jessica Watson is a Melbourne/Naarm based strategic designer who facilitates design processes that put people at the centre.

Her approach addresses the user and audience aspects of brand, environment and experience design projects. Her work brings a unique identity, positioning and audience engagement strategies centred on social inclusion.

She uses a methodology of co-design, design thinking, narrative theory and participatory methods to design for emotional connection, empathy, life-centred and inclusive experiences.

Her leadership unites multidisciplinary design teams around a common vision, and puts the user experience at the centre of any design project.

Jessica Watson is The Feeling Designer.

PROJECTS

PROJECTS

STRATEGIC SERVICES

With a deep understanding of user needs and a commitment to creating impactful outcomes, Jessica collaboratively integrates identity, environment and experience strategies to achieve your vision.


IDENTITY

BRAND AUDITS & CONSULTATIONS

BRANDING & IDENTITY DESIGN

MARKETING COLLATERAL DESIGN

BRAND GUIDELINES & STRATEGY



ENVIRONMENT

SENSE OF PLACE STRATEGY

SIGNAGE & WAYFINDING

NARRATIVE CONCEPT DEVELOPMENT

INTERACTIVE & EXPERIENTIAL INSTALLATIONS



EXPERIENCE

EXPERIENCE AUDIT & CONSULTATION

USER JOURNEY MAPPING

CUSTOMER EXPERIENCE OPTIMISATION

PROTOTYPING & USER TESTING


FROM THE journal

GET IN TOUCH

If you’re interested in collaborating or learning more about my services, please reach out. I look forward to hearing from you.

#FEELINGS

#FEELINGS

An image of two hands holding with strong red and blue lighting
A portrait image of Jessica Claire Watson holding a yellow kangaroo paw flower
A moody image of a man in shaddow